History in Carlos Celdran's "Way"

In our entrepreneurship course, our professor brought us in this historical tour with Carlos Celdran. This was part of our course in which we have to experience Celdran's historical tour business and recommend to him how he can effectively manage its growth. This is some sort of a "live case" which was an innovation by our professor.  

Carlos Celdran positioning before the start of the tour.

The tour started inside Fort Santiago and Celdran recounted the early history of the Philippines. What I remembered was that the Philippines does not have Borobudur or Angkor Wat because we do not have sandstone, the main construction material of these World Heritage sites.

From there we proceeded to Dr. Jose P. Rizal's monument where he told us a story about the national hero. We then proceeded to the museum nearby, which is a reconstruction of Dr. Rizal's cell.

 At the Fort Santiago Museum where Celdran was telling about 
the American colonization of the Philippines.

From there we were brought by kalesa, the horse carriage common in the Philippines during the Spanish era, to the grounds of San Agustin Church, a UNESCO World Heritage site. He told us about his curiosity of the foo dog in front of the church. As you know, foo dog is not a Catholic symbol, it is a feng sui symbol for protection.

We were then brought in front of a certain deserted building and Celdran told us the ravages of World War II and the destruction it caused to Manila.

After that, we walked towards Celdran's souvenir shop and restaurant called La Monja Loca. There we were treated to a halo-halo which according to Celdran characterize the Filipinos' mixed-up identity.

We then had conversation with Celdran about his plans for his business, and we also shared our thoughts with him.

The AIM gang with Celdran after the tour.



Carlos Celdran came to limelight when he disrupted an ecumenical service held at the Manila Cathedral. In there, he brought placard with a big inscription of DAMASO, which insinuates likening Catholic priests to the fictional character in Dr. Jose P. Rizal's novel Noli Me Tangere. Padre Damaso despite of priestly celibacy sired a daughter by the name of Maria Clara.

According to Celdran, he did that act as a protest against the stubborn opposition of the Catholic Church to Reproductive Health Bill.